Reiter's Wireless Podcast Report: Free London business paper to broadcast podcasts via Bluetooth at subway stations

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May 23, 2006

Free London business paper to broadcast podcasts via Bluetooth at subway stations

City AM, a free daily business newspaper in London, will broadcast podcasts in two London subway (“undergound”) stations to cellular phones via Bluetooth, according to an item in MoCo.News.

The newspaper is partnering with Titan Transvision screens (see below) set up in the Liverpool and Waterloo stations that will broadcast commercials urging London’s evening commuters to turn on their cellular phones to download the MP3 file of the podcast.

An article in New Media Age says 15–second commercials on the screens will run every two minutes from 5:30 p.m. to 7:00 p.m. A maximum of 150 phones can simultaneously download the podcast via Bluetooth.

City AM has offered podcasts that may be downloaded via iTunes on a computer for the past three months.

Posted by Alan Reiter in New ventures - Reiter's Wireless Podcast Report | Permalink

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