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« Pod2Mobile debuts advertising platform for wireless podcasting | Main | Business Week examines podcasts + commercials over cellular »

April 02, 2006


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The major labels are shortsighted when it comes to podcasts. Independents get it and they will be the ones to drive podcasting from the music perspective.

With respect to the market opportunity, it is huge. But wireless podcasting is about a year ahead of its time. There is still a general lack of awareness around podcasts - people know the term, but don't really know what it means. Those who do know what it means listen primary on their PC, not a portable device. Any company that wants to win in wireless podcasting needs to first be sure it is educating customers about what a podcast is, then why they want to listen to it "off-PC." After that it becomes easier to prove that the mobile is the way to go.

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