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  • Wireless Internet & Mobile Computing

    I have been analyzing wireless communications for 31 years. I am president of Wireless Internet & Mobile Computing, a pioneering consulting firm that helps create new and enhance existing wireless data businesses in the United States and abroad.

    I write a weekly column for www.InternetEvolution.com about the wireless and wired Internet as well as writing a mobile blog and producing videos.

    Previously, I created the world's first wireless data newsletter, wireless data conference, cellular conference and FM radio subcarrier newsletter. I was instrumental in creating and developing the world's first cellular magazine.

    I also helped create and run the first association in the U.S. for the paging and mobile telephone industries.

    E-Mail: reiter@wirelessinternet.com
    Phone: 1-301-715-3678

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April 02, 2006

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Comments

spamstan

The major labels are shortsighted when it comes to podcasts. Independents get it and they will be the ones to drive podcasting from the music perspective.

With respect to the market opportunity, it is huge. But wireless podcasting is about a year ahead of its time. There is still a general lack of awareness around podcasts - people know the term, but don't really know what it means. Those who do know what it means listen primary on their PC, not a portable device. Any company that wants to win in wireless podcasting needs to first be sure it is educating customers about what a podcast is, then why they want to listen to it "off-PC." After that it becomes easier to prove that the mobile is the way to go.

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