Rob Greenlee, senior marketing manager at mobile podcast company Melodeo, discusses how the hype about podcasting has died down in his article on the “Mobile Podcasting” weblog.
Rob discusses his experiences at the South by Southwest conference and here’s one of his comments in response to a question about what was the most noteworthy podcasting/video podcasting product he saw or heard at the conference.
Rob says:
“I was surprised how little it was actually discussed at SXSW. The media hype and buzz have sure dropped off about it. The other was Chris Pirillo's comments during my Podcasting 2.0 session where he talked about NPR killing Podcasting with quality and that anyone should not podcast.
“While these comments may have some thread of truth, it tells me that things have not changed as much as we might all think as it relates to radio or audio. The same major media sources are starting to dominate the gathering of large audiences in podcasting, but I believe that we are still going to see long-tail podcast content creation continue to explode.
“I think you just need to reflect on the growth of blogs to see this happen with podcasting.
“I also believe that we will see more interactivity and two way conversation come to podcasting. We will also continue to see other creative ways podcasts are used and the variety and depth of content will keep expanding.”
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