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« Melodeo's Mobilcast to offer 45 NPR podcasts for cellular phones | Main | Billboard magazine reports growth of podcasts hampered by lack of DRM »

March 27, 2006

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Comments

ELS

http://www.pod2mob.com/main/advertise

It appears that their minimum CPM for untargeted advertising is $100. This isn't a realistic number.

Alan Reiter

Thanks for the info. Is there additional information on the Web about this?

Eric 2

I see 3,000 plays for $300.00. Is that right? seems too low to me. This lookss like 10 cents per play. How do you figure 100.00?

Erik

3000 plays for $300 is 1000 plays for $100.

CPM is cost per 1000 exposures.

They'd be lucky to get $10 CPM on run of network untargeted advertising.

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