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    I have been analyzing wireless communications for 31 years. I am president of Wireless Internet & Mobile Computing, a pioneering consulting firm that helps create new and enhance existing wireless data businesses in the United States and abroad.

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    Previously, I created the world's first wireless data newsletter, wireless data conference, cellular conference and FM radio subcarrier newsletter. I was instrumental in creating and developing the world's first cellular magazine.

    I also helped create and run the first association in the U.S. for the paging and mobile telephone industries.

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March 27, 2006


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It appears that their minimum CPM for untargeted advertising is $100. This isn't a realistic number.

Alan Reiter

Thanks for the info. Is there additional information on the Web about this?

Eric 2

I see 3,000 plays for $300.00. Is that right? seems too low to me. This lookss like 10 cents per play. How do you figure 100.00?


3000 plays for $300 is 1000 plays for $100.

CPM is cost per 1000 exposures.

They'd be lucky to get $10 CPM on run of network untargeted advertising.

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