Reiter's Wireless Podcast Report: Verizon to advertise DSL service on ESPN podcast

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Wireless Internet & Mobile Computing

I have been analyzing wireless communications for 31 years. I am president of Wireless Internet & Mobile Computing, a pioneering consulting firm that helps create new and enhance existing wireless data businesses in the United States and abroad.

I write a weekly column for www.InternetEvolution.com about the wireless and wired Internet as well as writing a mobile blog and producing videos.

Previously, I created the world's first wireless data newsletter, wireless data conference, cellular conference and FM radio subcarrier newsletter. I was instrumental in creating and developing the world's first cellular magazine.

I also helped create and run the first association in the U.S. for the paging and mobile telephone industries.

E-Mail: reiter@wirelessinternet.com
Phone: 1-301-715-3678

September 12, 2005

Verizon to advertise DSL service on ESPN podcast

Verizon (not Verizon Wireless) will advertise its DSL services on two daily ESPN podcasts featuring content from ESPN Radio and ESPN.com, according to an article in Mediaweek.

The article says, "The six-week podcast sponsorship is a first for both ESPN and Verizon and features a 15-second audio promotion for Verizon Online DSL at the beginning and end of the 5-10 minute podcasts."

I think podcast listeners will accept advertisements if the commercials are brief and relevant. Some individual podcasters already have advertisers, with podcasters either reading commercials or playing a professionally-created commercial.

Posted by Alan Reiter in Advertising - Reiter's Wireless Podcast Report, Business models - Reiter's Wireless Podcast Report | Permalink

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